Distribution

We welcome new investors or distributors to our Habit Of Urban collections. Below is a general concept of our strategy. For more information, please contact us to enquire.

Mission Statement
"There is not only one choice!" At Habit of Urban, we believe that a product should always be versatile in style, and can be mixed and matched to create new outfits effortlessly. We are committed to designing, marketing, and providing reversible products that are comfortable, flexible and gives the consumer two-for-one value. Habit of Urban strives to create innovative designs at a reasonable price point for the young professional woman.

Target Market
Habit of Urban's clothing is geared towards women between the ages of twenty and forty. The intended women’s lifestyle needs a stylish selection of clothing for work, home, events or parties. Habit of Urban designs “Reversible Clothing” to feed the urban stylish women’s need of having fashionable and versatile clothing at an affordable price.

Price
The pricing strategy used by Habit of Urban is reasonably low for the innovative design and quality.

Market
Habit of Urban is currently distributed and retailed at various locations across Canada and United States. Importers have been steadily increasing since the first debut of the "Reversible Clothin" collection.